Case Study: Rock Candi Footware

Rock Candi is a footwear creator who's designs are quirky, cute and fun. A brand was created to reflect this style and play on their name. A playful, trendy style was better fitted then a high-fashion or corporate style. It best reflects the product itself, and the personality of the creator. The soft, feminine color combination of light pink and blue gives is a sweet feel while the subtle debossing gives the impression of hard candy. To keep in line with the "candy" theme, a chocolate brown was added as a complimentary color in the background. It can be used in the candy wrapper icon, or as a solid background.